How Our SEO Strategy is Turning Clicks Into Clients (And Why We’re Grateful)
If you’ve filled out our contact form recently, first of all: thank you. We get stoked at the sight of every submission. We are so excited that people are finding us through search and trusting us with their video projects.
From out-of-town production teams looking for Boston camera crew support to local nonprofits ready to film their first-ever brand video to corporate marketing leads searching for the right partner for testimonial or event video production - every project has gotten us so stoked to work with you and your team.
In the last two weeks we have gotten 28 form submissions. These have lead to great convos and conversions and we’re so excited about the fall.
For those of you here who are not one of those who submitted a form (hey Mom and Dad!) these people I’m talking about above didn’t come through a referral or social post. they Googled something like “Boston video production” or “video crew in Boston,” landed on one of our pages, and said: yes, I like what I see here let’s talk.
People are finding our Boston Video Services through our website. Please keep it going Google!
That’s what makes this feel different - they’re not just finding our homepage. They’re reading blog posts, checking out service pages, and clicking through project work.
Some land on:
Our comparison posts like Sony FX3 vs FX6
Behind-the-scenes content from client shoots
Or decision-stage resources like How to Choose a Boston Video Production Company
What we’ve tried to do with our website - and especially our blog - is make it actually useful. Not fluff. Not generic. No corporate jargon or fancy words. We want you to feel as at home on our website as you would on our set.
Here’s what we’ve learned about being visible when it matters
SEO can feel like a slow game I’ve been at it every business day that I’ve spent at my desk for the last 15 months. You publish content and wait. You tweak your meta descriptions and hope. You stare at Google Search Console graphs wondering if that tiny uptick means anything.
But what we’ve learned - and what we’re seeing now - is that it works.
When someone searches for video production in Boston, or how to prepare for a brand shoot, or even what camera gear is best for a specific style - and our site shows up with an actual answer - that builds trust before we ever talk.
It’s not just about ranking. It’s about being helpful at the exact moment someone needs you.
To the people who found us through search: thank you
You remind us that putting time into this strategy isn’t just about clicks or metrics - it’s about making real connections with the right clients, collaborators, and creative teams.
We’re grateful for the chance to show up in your search results. We’re grateful that you’re reading our stuff. And we’re especially grateful when you decide to work with us.
And if you’re just now finding us?
Welcome. We’d love to hear about what you’re planning next.
