You’ve seen the ads: “Create an entire video in seconds with AI.” Or maybe you’ve even tried a tool that writes scripts, edits your clips, or turns text into flashy animations. AI video tools are making content creation more accessible, and they’re only getting better.

So as a business owner or marketing lead, it’s a fair question:

“Can I use AI to create video content for my business?”

Or even more directly:

”Why would I hire a professional production company when AI tools can do it faster and cheaper?”

So, lets unpack that honetsly.

If you’re a business owner or marketing leader in Boston, you’ve probably noticed something: your competitors are showing up more often - and more confidently - on video. Whether it’s a punchy product ad on Instagram, a founder-led story on LinkedIn, or a sleek brand video embedded right on the homepage, high-quality video content is no longer a nice-to-have. It’s a baseline expectation in 2025.

At Bunker Hill Media, we’ve seen a major uptick in demand from Boston-based companies across every industry: fitness, tech, real estate, education, and nonprofits. They all want the same thing - strategic, story-driven video content that actually connects.

Let’s talk about why.

Earlier this year, we were brought on as crew for fast-paced branded content shoot in Boston for Whistle Sports. The job came through director Brett Lenhoff, a longtime best friend and creative collaborator of ours, and was centered around an interview with Boston Celtics player Al Horford. With top-tier talent and a tight production schedule, the day had to run like clockwork - and that was made possible by our DP.

Enter James Ogle of Clearview Media, New York’s leading Video Production team.

You spent good money on a brand video - but it’s not landing. People aren’t watching the whole thing, it’s not converting, and honestly, you’re not proud to show it off. That sucks. But more importantly, it might be fixable.

If you’re reading this blog I hope you’ve found this before producing some content for your business. These are all issues you want to avoid having to worry about in post - which is why it’s important to partner with a reputable company, like us, from the beginning.

When it comes to Sony’s cinema lineup, two cameras dominate the conversation for independent filmmakers, people working without a Hollywood budget, and run-and-gun shooters: the Sony FX6 and the Sony FX3a. Both cameras offer full-frame sensors, incredible low-light performance, and professional-grade video quality, but they serve different needs in the production world.

This blog is a pretty basic breakdown of what you can expect with the FX6 vs. the FX3a. I will not be diving into codecs on this blog because TBH I usually shoot in DCI but honestly just don’t want to get into it with this blog. I think the most important thing to note here are that the FX6 has built-in ND filters while the FX3a does not, and that FX3a can take photos while the FX6 can’t!

Let’s dive into the world of Corporate Video Production today with this one! Engaging corporate training video production in Boston is essential for keeping your team aligned, productive, and compliant. Whether you need an internal-communications rollout, an interactive e-learning module, or a rapid-fire “quick tip” series for your clients, Boston video production companies like Bunker Hill Media help HR teams streamline onboarding, onboard staff, and reduce classroom costs. In this guide, we’ll cover best practices for corporate training video production in Boston, break down the key cost drivers, and share quick-turnaround tips tailored for busy HR departments.

If you’re here wondering if you should purchase the FX2 or the FX3a, you can learn a lot more about those cameras here. When it comes down to it, the higher native ISO on the FX3 is going to be the deciding factor. As a production company that does everything from working on sets with controlled lighting to covering events in all types of lighting situations - we will always pick the FX3. If you are a run and gun documentary style shooter than you should be picking up the FX3. If you are always finding yourself in a controlled lighting environment, or focus mostly on stills and want to get into video - the FX2 is probably the right choice for you! Whereas the blog I linked above is a really good overview of both cameras, this one just focuses on what I think is the most important part- Native ISO.

Thinking about using drone footage in your next business video? Learn why hiring a licensed drone pilot in Massachusetts –especially in Boston’s highly regulated airspace – is essential for staying legal, capturing high-quality footage, and protecting your brand.

As a small business, you need to know exactly what you’re paying for when ti comes to investing in something like video production. At Bunker Hill Media, we price every project based on four core components: shoot days, post-production, crew & gear needs, and deliverables scope. By breaking your quote into these pieces, you can see where your budget goes, make trade-offs, and avoid surprise fees.

Corporate leaders in Greater Boston - from Seaport innovators to Broadway industrial hubs - face fierce competition for both customers and talent. Video:

• Boosts Engagement: Landing pages with video convert up to 80 % more visitors.

• Scales Training: Standardize onboarding across departments with on-demand modules.

• Amplifies Brand Voice: Share your culture through candid team interviews and facility tours.

• Enhances Credibility: Professionally shot case studies and testimonials build trust.

Budgeting starts with understanding what type of video you need and what each involves behind the scenes. Please note that the following are general pricing breakdowns and pricing will always vary per project.

Somerville is a hotbed of innovation, community events, and creative startups—and having a videographer who truly understands the neighborhood can make all the difference. Local teams know the best lighting for Monument Square at golden hour, the ideal angles along the riverbank, and how to capture the city’s unique energy without disrupting foot traffic. When you work with a Somerville-based videographer like Bunker Hill Media, you benefit from our deep roots in the area, quick on-set turnaround, and connections with local venues and vendors.

Hiring a video team to produce content for your company is a big investment - your brand’s story, reputation, and budget are all on the line. To make sure you get the best results and avoid surprises here are the five crucial questions to ask any Boston video production team before you sign the contract.

When it comes to standing out in today’s crowded media landscape, a professionally produced video can make all the difference. But with so many Boston video production companies out there, how do you pick the right partner? Here’s a step-by-step guide to help you choose a team that will bring your vision to life and deliver real results.

The Sony FX3 continues to be one of the most popular full-frame video cameras in the game - especially for creators, filmmakers, and production teams who want compact power, at a reasonable budget with pro-level specs. But a great camera is only as good as the lens you pair it with.

Whether you’re building out a professional kit for branded content, narrative filmmaking, or commercial shoots, choosing the right lenses can completely change how your FX3 footage looks and feels. Below are our top picks based on real-world use, versatility, and performance across a range of video styles.

If you’re searching for high-end, professional video production services in Boston, you’ve probably found a wide range of pricing and no clear answers. That’s because no two video projects are exactly the same. At Bunker Hill Media, every project is priced out individually based on scope, creative needs, and how the final video will be used.

That said, we know it’s helpful to have some ballpark numbers - especially if you’re budgeting for your first branded video or comparing production partners. So let’s break down what typically affects video pricing, and what you can expect when working with a Boston-based production company like us.

So, you’re thinking about creating a brand video. First of all — good move. In 2025, video remains one of the most powerful tools for building trust, connection, and visibility online. According to Wyzowl’s latest Video Marketing Statistics report, 91% of businesses use video as a marketing tool, and 88% say video gives them a positive ROI.

But what actually makes a brand video great?

At Bunker Hill Media, we’ve worked with dozens of businesses in Boston (and beyond) to bring their stories to life on screen. Some brand videos land with impact, and others fall flat — and it almost always comes down to the same core ingredients.

Here’s what we’ve learned.

Cutting to the chase here- I think the FX2 will put the FX30 out of business. I’m confused by the release of the FX2 because of how close it is to the FX30… it’s just a tiny bit better where I don’t know why you’d purchase the FX30 anymore…then again I’d probably get the FX30 ONLY so I don’t have that annoying viewfinder in my way.

I think that these are both really good starter cameras, but if you’re seriously looking to start a career in filmmaking and videography know that at some point you will have to upgrade to the FX3 or higher.