The FX6’s native ISOs are 800 and 12800. On this note, let’s dive into what native ISO is and why should you care.

If you’ve spent any time behind a camera, you’ve probably heard people talking about “native ISO.” It’s one of those terms that gets tossed around in filmmaking circles, but many shooters don’t fully understand what it means - or why it’s so important for clean, professional-looking footage. In this post, we’re breaking it down with the Sony FX6 as our main example, since it’s one of the most popular cinema cameras in 2025 and a staple for Boston video production.

Short answer: yes. Long answer: you’re about to read it.

When people think about video production, they usually picture cameras, drones, lights, and actors. But one of the most overlooked parts of a successful brand video is the script. Not necessarily a word-for-word teleprompter read, but a clear outline of what you're saying, showing, and communicating.

In 2025, brands in Boston (and beyond) are investing more in video than ever. But without a plan on paper, you risk wasting time, overspending, and ending up with content that doesn't land.

Let’s be real: most people don’t know what to expect when they show up to a video shoot. And that’s totally normal. Whether it’s your first time on camera or you’ve done a dozen content days with other teams, working with Bunker Hill Media means you’re not walking in blind.

Drone footage has become a staple in modern video production. Whether you’re showcasing a Boston skyline, capturing a real estate property, or highlighting an event, aerial shots add cinematic impact that makes your video stand out. But here’s the catch: not just anyone can grab a drone and start flying — especially not in Boston’s crowded and heavily regulated airspace.

If you’re a business owner looking to hire a Boston videographer for a commercial project, it’s critical to understand what kind of licensing and clearance your drone operator should have. Choosing the wrong person could put you at risk for fines, legal issues, and even safety hazards.

Backlinks - also known as inbound links - are links from one website to another. Think of them as digital referrals. When another site links to your content, it signals to search engines that your page is trustworthy, valuable, or relevant. The more high-quality backlinks your site earns, the more credibility it builds in the eyes of search algorithms like Google’s. This can directly influence how high your content ranks in search results. But not all backlinks are created equal - links from authoritative, contextually relevant sites carry far more weight than links from spammy directories or unrelated blogs. At their core, backlinks serve as a form of social proof on the web, helping your site gain visibility, authority, and ultimately, more traffic.

If you’ve filled out our contact form recently, first of all: thank you. We see every submission, and it never stops being awesome that people are finding us through search and trusting us with their video projects.

From out-of-town production teams looking for Boston camera crew support…
To local nonprofits ready to film their first-ever brand video…
To corporate marketing leads searching for the right partner for testimonial or event video production…

These folks didn’t come through a referral or social post - they Googled something like “Boston video production” or “video crew in Boston,” landed on one of our pages, and said: yes, let’s talk.

If you’re a filmmaker, producer, or videographer deciding between the Sony FX3 and the FX6, you’re not alone. These two powerhouse cameras both deliver excellent image quality and flexibility — but when it comes to client work, one may have the edge.

We’ve used both of these cameras on commercial shoots, interviews, brand videos, and social content, and while the FX3 is a strong contender, there’s a reason we almost always reach for the FX6 when clients are involved.

Let’s break it down.

At Bunker Hill Media, we take pride in being a reliable video production partner for brands across Boston and beyond. But we also know that no one does it alone. When our clients are looking to create content in other parts of the country - whether it’s a multi-city campaign, a fast-paced shoot that requires local crew, or just a creative collaborator who gets it - we tap into a trusted network of partners who we’d vouch for every time.

And in Minnesota, that partner is Melo Multimedia.

If you’re looking for a quick answer - here is my take: If you prioritize photo and are looking for a camera that can take video get the FX2. If you prioritize video and take photos here and there, like we do, get the FX3a. If you are a serious video production company - don’t expect to rely on that FX2 as your main workhorse to get your job done the right way.

There is no need to rush to the store to replace your FX30 with an FX2. I think there is no harm in doing that because I think there is a better case for comparison between those two cameras vs the FX3 - but that’s for another blog!

Today we are comparing the FX3a and the FX2 so you can make a really informed choice on which will be better for your production needs.

As a video-first production company based in Boston, we’re still team FX3a. But let’s be clear: the FX2 is still a very cool camera with serious potential for hybrid shooters, content creators, and anyone who wants a powerful full-frame camera with incredible stills capabilities.

Also… I think the eye piece would drive me absolutely nuts.

You’ve seen the ads: “Create an entire video in seconds with AI.” Or maybe you’ve even tried a tool that writes scripts, edits your clips, or turns text into flashy animations. AI video tools are making content creation more accessible, and they’re only getting better.

So as a business owner or marketing lead, it’s a fair question:

“Can I use AI to create video content for my business?”

Or even more directly:

”Why would I hire a professional production company when AI tools can do it faster and cheaper?”

So, lets unpack that honetsly.

If you’re a business owner or marketing leader in Boston, you’ve probably noticed something: your competitors are showing up more often - and more confidently - on video. Whether it’s a punchy product ad on Instagram, a founder-led story on LinkedIn, or a sleek brand video embedded right on the homepage, high-quality video content is no longer a nice-to-have. It’s a baseline expectation in 2025.

At Bunker Hill Media, we’ve seen a major uptick in demand from Boston-based companies across every industry: fitness, tech, real estate, education, and nonprofits. They all want the same thing - strategic, story-driven video content that actually connects.

Let’s talk about why.

Earlier this year, we were brought on as crew for fast-paced branded content shoot in Boston for Whistle Sports. The job came through director Brett Lenhoff, a longtime best friend and creative collaborator of ours, and was centered around an interview with Boston Celtics player Al Horford. With top-tier talent and a tight production schedule, the day had to run like clockwork - and that was made possible by our DP.

Enter James Ogle of Clearview Media, New York’s leading Video Production team.

You spent good money on a brand video - but it’s not landing. People aren’t watching the whole thing, it’s not converting, and honestly, you’re not proud to show it off. That sucks. But more importantly, it might be fixable.

If you’re reading this blog I hope you’ve found this before producing some content for your business. These are all issues you want to avoid having to worry about in post - which is why it’s important to partner with a reputable company, like us, from the beginning.

When it comes to Sony’s cinema lineup, two cameras dominate the conversation for independent filmmakers, people working without a Hollywood budget, and run-and-gun shooters: the Sony FX6 and the Sony FX3a. Both cameras offer full-frame sensors, incredible low-light performance, and professional-grade video quality, but they serve different needs in the production world.

This blog is a pretty basic breakdown of what you can expect with the FX6 vs. the FX3a. I will not be diving into codecs on this blog because TBH I usually shoot in DCI but honestly just don’t want to get into it with this blog. I think the most important thing to note here are that the FX6 has built-in ND filters while the FX3a does not, and that FX3a can take photos while the FX6 can’t!

Let’s dive into the world of Corporate Video Production today with this one! Engaging corporate training video production in Boston is essential for keeping your team aligned, productive, and compliant. Whether you need an internal-communications rollout, an interactive e-learning module, or a rapid-fire “quick tip” series for your clients, Boston video production companies like Bunker Hill Media help HR teams streamline onboarding, onboard staff, and reduce classroom costs. In this guide, we’ll cover best practices for corporate training video production in Boston, break down the key cost drivers, and share quick-turnaround tips tailored for busy HR departments.

If you’re here wondering if you should purchase the FX2 or the FX3a, you can learn a lot more about those cameras here. When it comes down to it, the higher native ISO on the FX3 is going to be the deciding factor. As a production company that does everything from working on sets with controlled lighting to covering events in all types of lighting situations - we will always pick the FX3. If you are a run and gun documentary style shooter than you should be picking up the FX3. If you are always finding yourself in a controlled lighting environment, or focus mostly on stills and want to get into video - the FX2 is probably the right choice for you! Whereas the blog I linked above is a really good overview of both cameras, this one just focuses on what I think is the most important part- Native ISO.

Thinking about using drone footage in your next business video? Learn why hiring a licensed drone pilot in Massachusetts –especially in Boston’s highly regulated airspace – is essential for staying legal, capturing high-quality footage, and protecting your brand.

As a small business, you need to know exactly what you’re paying for when ti comes to investing in something like video production. At Bunker Hill Media, we price every project based on four core components: shoot days, post-production, crew & gear needs, and deliverables scope. By breaking your quote into these pieces, you can see where your budget goes, make trade-offs, and avoid surprise fees.