Three Types of Video Every Boston Small Business Should Have in 2025
If you're a small business owner in Boston, you already know that having a great website matters. But what separates a good digital presence from a great one? More often than not, it's video.
Video builds trust faster than any other medium. It brings your story to life, shows potential clients who you really are, and explains what you do in a way that feels human, clear, and engaging. The best part? You don’t need to go viral or become a TikTok creator to make it work. You just need the right videos in the right places.
Here are three essential videos every Boston small business should have in 2025:
1. A Brand Story or "About Me" Video
If you only make one video, make it this one.
A brand story video is your chance to speak directly to your audience. It can live on your homepage or About page and serves as your digital first impression. It should highlight who you are, why you started your business, and what makes your approach unique.
Whether you're a solo founder, a family-run company, or a small team, this is your chance to build a connection and show the real people behind the brand.
Why it matters:
People want to buy from people. This video makes you feel real to your audience.
It reduces hesitation. Potential customers already feel like they know you.
It helps differentiate you in a competitive market like Boston.
Pro tip: Don’t just talk about what you do. Share a little about why you do it. That’s what people remember.
2. A Customer Testimonial Video
We all know word-of-mouth is powerful. A great testimonial video is like word-of-mouth, at scale.
Instead of a few lines of written praise, this format captures your happiest clients or customers on camera, talking about their experience with your business. These work especially well for service-based businesses like coaches, consultants, tradespeople, and wellness professionals.
Why it matters:
It adds credibility and social proof
It builds trust by showing real results from real people
It answers the question: “Will this actually work for me?”
Pro tip: Don’t just ask, “How was your experience?” Prompt them to speak about their pain point before they hired you, what the process was like, and what’s changed since working with you.
3. A Service Explainer or Process Walkthrough
Most small businesses are too close to what they do to explain it simply. That’s where a service explainer video can help.
Whether you offer a multi-step design process, a personalized service, or a niche product, this kind of video helps your audience quickly understand how it works and what to expect. It lives best on your Services page, landing pages, or even in follow-up emails.
Why it matters:
It reduces confusion and hesitancy
It clarifies next steps and sets expectations
It builds authority—you look like you’ve done this before (because you have)
Pro tip: Keep it short and friendly. You’re not pitching—you’re helping someone feel confident in taking the next step.
Why These Three Videos Work So Well Together
These three types of videos cover the full customer journey:
Brand video = who you are and why you care
Testimonial video = proof that you deliver
Explainer video = clarity on what comes next
They help people find you, trust you, and buy from you—all without needing to scroll through paragraphs of text.
Local, Professional Video Production in Boston
At Bunker Hill Media, we specialize in creating website and brand videos for small businesses across the Boston area. We work closely with you to understand your story, capture your voice, and deliver polished content that feels both authentic and strategic.
We bring the gear, the creative direction, and the on-set coaching. You bring your passion and your mission. Together, we create video content that truly supports your business.
Whether you're in Charlestown, Cambridge, Somerville, or downtown Boston, we're here to help.
Final Thoughts
You don’t need to overthink your video strategy. Start with these three foundational pieces, and you’ll be ahead of 90% of businesses in your industry. One shoot, three strategic videos, countless ways to build trust and grow your business.
Want to learn more about Boston video production services or get a quote? Reach out to us. We'd love to help.
