What Happens Before, During, and After Your Shoot - From A Boston Based Video Production Company
If you’ve never worked with a video production company before, the process can feel a little daunting. How do you get prepared? How do you know that final product will actually be what you want? What actually happens before the cameras show up? What does a shoot day look like? And how long does it take to get a finished video?
As a Boston video production company filming brand stories, testimonials, corporate videos, and website content all over the city, and country really…, we run through this workflow constantly. And because Bunker Hill Media is a tight, two-person creative team, our process is efficient, collaborative, and incredibly intentional.
So if you’re getting ready for a video project, here’s exactly what happens here with our team so you can have a base to stand on.
Phase 1: Pre-Production (Where the Entire Success of the Project Begins)
Most people think video production starts when the cameras roll.
Nope. Not even close!
The magic actually starts weeks earlier in pre-production, the most important part of any project.
Kickoff + Discovery
We begin with a call to understand your brand, goals, audience, and deliverables. Every Boston business is different - a Seaport tech company needs something totally different from a local nonprofit or a retail brand on Newbury Street.
We ask questions like:
What’s the purpose of this video?
Who will be on camera?
Where will this video live?
What story do you want to tell?
Creative Brief
We send you a detailed creative brief to learn your goals, messaging, and brand preferences. This allows us to build a clear creative direction before touching a camera.
The Creative Document
Once your brief is complete, we build the Bunker Hill Media signature Creative Document, which includes:
A full project overview
Messaging + key story points
Interview questions
B-roll shot lists
Script outlines
Visual references + moodboards
Schedule and production notes
This document ensures everyone is aligned before shoot day. No surprises, no confusion — just crystal-clear direction.
Logistics + Scheduling
We coordinate:
Shoot dates
Location access
Parking
Equipment needs
Crew workflow
Timing for interviews and b-roll
Great planning = a smooth, low-stress shoot.
Phase 2: Production / Shoot Day
This is the part people imagine when they think of “video production” - cameras, lights, action. But a good shoot is calm, organized, and efficient.
Arrival + Setup
We arrive 60–90 minutes early to load in gear and build our setup:
Sony FX6 as our A-cam
Sony FX3 as our B-cam for gimbal or secondary angles
Lighting kits
Professional audio via boom or lavaliers
Before filming, we test everything: audio, lighting, framing, and camera matching.
Interviews
We guide on-camera talent gently and professionally so they feel comfortable. In most cases, no scripts needed - just honest, natural responses.
We help shape the story in real time, pulling out emotional beats and clarity so the final video feels meaningful.
B-Roll Filming
This is the cinematic footage that brings your story to life.
Depending on the project, this could include:
Staff working together
Products or machinery
Office interactions
Customer experiences
Drone footage of your location (we’re FAA Part 107 certified)
This footage is what gives your video depth and personality.
Wrap + Breakdown
Once we’ve captured everything we need, we break down quickly and leave your space exactly as we found it.
Production is done — but the real crafting happens next.
Phase 3: Post-Production (Where Your Story Finally Becomes a Story)
This is where raw footage becomes polished, branded video content.
Editing
We assemble the strongest clips, build the narrative, structure pacing, and create the emotional flow. Editing is where your story takes shape.
Color Grading
We grade using Sony’s cinematic color science to achieve natural skin tones, clean contrast, and a polished, professional look.
Sound Design
Good audio elevates everything — even subtle background layers or music transitions make a huge difference in viewer experience.
Music Licensing
We select clean, modern, royalty-free music that fits your brand’s tone.
Motion Graphics
Lower thirds, titles, logo animations — all included as needed.
Revisions
You’ll receive a preview and can request one round of revisions (included with all Boston video production projects).
When everything looks perfect, we export all final deliverables and send them through a download link.
Raw Footage Delivery
We provide all raw footage free of charge, and we store your footage for at least 60 days.
Final Deliverables: Your Video Is Ready to Launch
Your final files arrive ready to use on:
Your website
Social media
Paid ads
Email campaigns
Internal communications
Brand launches
Investor decks
You now have cinematic, Boston-focused video content that elevates your brand and builds trust with your audience.
Final Thoughts: The Best Video Projects Are Built on Collaboration
Great video doesn’t happen by accident.
It’s the product of thoughtful planning, a smooth shoot, and careful post-production.
As your Boston video production team, our job is to make this process easy, enjoyable, and incredibly effective - whether we’re filming in your office, on your jobsite, or anywhere across New England.
If you’re ready to start your next project, we’d love to help you bring your story to life.
Bunker Hill Media - Boston Video Production Company
Brand videos, testimonials, corporate interviews, commercial content, drone videography, and more.
