Why Boston Brands Are Investing in Video in 2025
If you’re a business owner or marketing leader in Boston, you’ve probably noticed something: your competitors are showing up more often - and more confidently - on video. Whether it’s a punchy product ad on Instagram, a founder-led story on LinkedIn, or a sleek brand video embedded right on the homepage, high-quality video content is no longer a nice-to-have. It’s a baseline expectation in 2025.
At Bunker Hill Media, we’ve seen a major uptick in demand from Boston-based companies across every industry: fitness, tech, real estate, education, and nonprofits. They all want the same thing - strategic, story-driven video content that actually connects.
Let’s talk about why.
1. Boston’s Business Scene Is Booming
Boston has always been an innovation hub, but in 2025 we’re seeing a new wave of founders, brands, and startups trying to stand out in crowded markets. Whether you’re trying to raise your next round, grow your customer base, or attract top talent - video helps you do that faster.
A quick homepage video, a short-form recruiting reel, or a testimonial series can bring your mission to life in a way that static content just can’t. The result? Better engagement, stronger brand loyalty, and faster decision-making.
2. Our Boston Video Production Team Will Help You Build Trust - Fast
In a city full of options, trust is everything. Video helps your audience feel like they know you - your team, your values, and your point of view. It makes your offer feel more human. More real.
Whether it’s a founder story, a customer testimonial, or a 30-second walk-through of your process, putting a face to the name goes a long way in building brand credibility.
3. The Algorithms Need Content
Instagram. LinkedIn. YouTube. TikTok. Google.
Every platform is prioritizing video - especially short-form, vertical content. If your brand isn’t using video in 2025, you’re not just missing out on visibility - you’re becoming invisible.
The good news? It’s not about churning out low-quality content. It’s about creating smart, evergreen assets you can repurpose across platforms. One well-produced video shoot can give you:
Website content
Instagram Reels
LinkedIn clips
YouTube explainers
Email headers
4. Good Video Doesn’t Just Look Good - It Works
According to Wyzowl’s 2024 Video Marketing Statistics report:
92% of marketers say video gives them a good ROI
87% say video has increased traffic to their website
80% say it directly helped increase sales
Boston brands are seeing these same results firsthand. From pre-roll ads to brand anthems to event coverage, we’re watching local companies grow their reach - and their revenue - with intentional, story-first video production.
Final Thoughts
If you’re trying to grow in 2025, video isn’t a luxury - it’s a lever.
At Bunker Hill Media, we help Boston brands make confident, strategic choices about what to film, how to tell their story, and how to use each asset across their entire marketing funnel.
You don’t need a bloated production budget or a huge crew. You need a video team that listens, collaborates, and knows how to make your brand shine.
Let’s make something great together.
Video production for Boston brands that care about story. Based in Charlestown. Serving New England and beyond.
