Working With .babe: Two Video Productions, Two Very Different Ways To Tell A Brand Story

One of our favorite things about working with a client for a second time around is that they understand the value of what video will bring to their team.

We've now had the chance to work with .babe on two different productions, and while both projects were built around the same brand, the stories we were trying to tell - and the way we approached telling them - were completely different.

Our first production was about showing what .babe actually looks like in people's lives. Our second was about sitting down with the people behind the company and understanding why it exists in the first place.

Together, the two projects are also a pretty good example of something we believe strongly at Bunker Hill Media: you don't have to explain your entire company in a single brand video. Sometimes the better approach is to build that story over time.

Our First Video Production With .babe Was About Showing The Brand In Real Life

When we first worked with .babe in 2025, the goal was to create a collection of video and photography assets that could help bring the brand and its platform to life.

.babe supports people through a huge range of experiences - from fertility and pregnancy to postpartum care, childcare, and caring for aging family members. That's a lot to communicate, and it would have been very easy for the production to start feeling clinical or like traditional healthcare advertising.

We wanted to go in the opposite direction.

We filmed the production inside a home in Carlisle, Massachusetts, building scenes around moments that actually felt like they could happen there. That included everything from fertility and IVF-related moments to pregnancy, parenting, childcare, and elder care.

Instead of trying to explain every feature of the platform, we could show the situations where someone might actually need it.

That distinction mattered. The technology was part of the story, but the technology wasn't really the story. The people using it were.

Creating A Library Instead Of A Single Video

Another thing we loved about that first production was that we weren't showing up to make one video and leave.

We were creating a much larger library of material that .babe could continue using across its website, social channels, marketing, and other parts of the brand. That meant thinking beyond individual shots and considering how everything we captured could work together.

We filmed lifestyle footage. We photographed the talent. We captured the platform and app in use. We looked for smaller details and interactions that could help make the world around the brand feel believable.

For us, that's one of the most valuable things a production day can accomplish.

A company might initially come to us because they need a brand video, but a well-planned production can create dozens of useful assets at the same time. Suddenly one shoot isn't feeding one deliverable. It's feeding months of content.

The Second Time Around, We Told A Completely Different Story

When .babe brought us back in 2026, we weren't interested in recreating what we'd already done.

This time, the focus shifted away from the people using the platform and toward the people who created it.

We filmed a conversational founders piece in Canton, Massachusetts centered around the story behind .babe - why the company was created, the experiences that influenced it, and the much larger realities of motherhood and caregiving that sit behind the brand.

And stylistically, we wanted this one to feel different too.

Instead of putting someone in a chair, looking slightly off camera, and running through a traditional list of interview questions, we built the piece around a conversation between the founders.

The goal was for it to feel less like "Meet the Founders of .babe" and more like you happened to sit down on the couch with them.

Sometimes The Best Interview Doesn't Feel Like An Interview

We've filmed hundreds of interviews at this point, and one thing we've learned is that the format has a huge impact on the answers you get.

Put someone alone in front of a camera with lights pointed at them and suddenly even incredibly charismatic people can start sounding like they're giving a presentation.

Give them someone they know incredibly well to talk to, and the entire energy changes.

That's what made the .babe founders piece so much fun to work on.

The conversation could move naturally. They could respond to each other, laugh, remember things, add context, and occasionally take the conversation somewhere we wouldn't have thought to take it ourselves.

Our job became less about forcing the story into a predetermined script and more about creating the environment where that story could come out naturally—and then finding it in the edit.

That's much closer to how we like to approach documentary filmmaking in general.

The Edit Is Where That Conversation Becomes A Story

Of course, letting a conversation feel natural doesn't mean the finished video doesn't have structure.

Quite the opposite.

When you're working with a real conversation, there's usually a lot more material than you're ever going to use. People circle back to ideas. They tell stories out of order. One answer suddenly makes something they said ten minutes earlier much more meaningful.

That's where the edit becomes such an important part of the storytelling process.

We could take that larger conversation and begin finding the natural beginning, middle, and end inside it—preserving the personality and spontaneity of the discussion while shaping it into something an audience would actually want to watch.

For us, that's one of the most satisfying parts of making interview-driven videos. The best moments often aren't perfectly scripted sentences. They're the little reactions, pauses, laughs, and unexpectedly honest answers that happen in between.

The First Production Showed What .babe Does. The Second Showed Why It Exists.

That's probably our favorite thing about looking at these two projects together.

They don't compete with each other.

They build on each other.

The first production helped create the world around .babe. It showed people, families, caregiving, and the situations where the platform could become part of someone's life.

The second gave that world a voice. It introduced the people behind the company and gave them space to explain the experiences and ideas that led them to build it.

Neither production needed to tell the entire story because the other pieces of the brand could do some of that work too.

And that's something we wish more companies considered when they're planning video.

Your Brand Story Doesn't Have To Live In One Video

There's a temptation when companies finally invest in video production to try to put everything into that first video.

The origin story. The mission. The product. The employees. The customers. The culture. The features. The future.

Pretty soon, a three-minute brand film is trying to explain an entire company.

We've found that the opposite approach is usually much more interesting.

Tell one story really well.

Then tell another.

A customer story can explain what working with your company feels like. A founder video can explain why the company exists. A documentary-style brand film can introduce the larger mission. Social videos can explore individual ideas. Photography and B-roll can build out the visual world around all of it.

Over time, those pieces start doing something a single "everything about us" video rarely can: they create a brand people actually feel like they know.

Building The Story Over Time

Getting invited back for another production is always something we're proud of, but it's also creatively exciting.

We already understand the company a little better. We've seen how the brand communicates. We've learned what matters to the people behind it. And instead of starting completely from scratch, we get to ask a much more interesting question:

What part of the story haven't we told yet?

Our two productions with .babe answered that question in very different ways.

One put us inside the lives of the people the company was built to support. The other put us on the couch with the people who built it.

And together, they tell a much bigger story than either project ever needed to tell on its own.