The Sony FX3 is one of the most powerful compact cinema cameras available today, offering full-frame 4K recording, incredible low-light performance, and pro-level audio capabilities. However, to truly unlock its full potential, a well-built rig is what will really bring you to the next level.

While the FX3 is lightweight and portable straight out of the box, adding key accessories improves its usability, ergonomics, and production value. I don’t want to just rip into this blog saying that the only way to shoot with the FX3 professionally is to have a full rig built out. I’m never going to tell anyone that there is a right or a wrong way to shoot and honestly 50% of the time, we don’t have our full rig built out. This is why we LOVE the FX3. We find ourselves on a ton of shoots where we don’t have the full rig built out and we are using the FX3 in pretty much it’s out of box look - usually just with a smallrig cage slapped on. That’s right, no on board monitor, no v-mount; just the camera as is. It’s great for shoots where you need to be able to switch from horizontal to vertical (and if you are scoffing at this than you’re not building out serious ad sets for clients - if you know, you know) and sometimes you just need a lower profile.

In today’s fast-paced digital landscape, video content has become an essential tool for businesses looking to boost engagement, build brand awareness, and increase revenue. With attention spans getting shorter, video marketing is the most effective way to capture and retain your audience’s attention. At Bunker Hill Media, we specialize in high-quality Boston video production services, helping businesses create compelling visual stories that drive real results.

Marketing videos are one of the most powerful tools for growing your business, increasing engagement, and driving conversions. But if you’ve never created video content before, it can be overwhelming to know where to begin.

Whether you’re a small business in Boston or a large brand looking to expand your digital presence, having a strong video marketing strategy is key. Here’s a step-by-step guide to help you get started.

Boston is one of the most competitive business hubs in the U.S., home to world-class universities, cutting-edge startups, and thriving local businesses. Whether you’re a small business owner, a marketing director, or a brand looking to expand your reach, video marketing in Boston is no longer optional—it’s a necessity.

With the digital landscape evolving rapidly, video content has become the most effective way to engage audiences, build brand trust, and drive sales. But not all video strategies work. To stay ahead, Boston businesses need to approach video marketing strategically—understanding what works, what doesn’t, and how professional video production in Boston can elevate their brand.

Consumers respond best to content that speaks directly to them. Personalization in video marketing is no longer optional—it's a must for brands looking to boost engagement and conversions.

Video marketing has transformed the way brands connect with their audiences. In today’s digital landscape, video content is no longer just an option—it’s a necessity for brands that want to stay ahead of the competition. For businesses in Boston, a city known for its innovation, rich history, and competitive industries, marketing videos can be a game-changer. Whether you’re a startup, a local business, or a well-established brand, leveraging high-quality Boston marketing videos can set you apart and accelerate your growth.

If you’re reading this blog there is a chance that you have a shoot day planned with us, and its’s probably almost here! Awesome! Let’s make sure that you’re feeling really confident and prepared. For a lot of our clients, their video shoot with us is typically their first one ever. And even if it’s not we want to make sure that you’re feeling really prepared by our standards. We know that we’ve done quite a bit of creative work with you thus far, but the following should really help you shake any pre-shoot jitters you may have!

In the bustling hub of innovation and creativity that is Boston, businesses have a unique opportunity to stand out with high-quality video content. As a top-tier Boston video production company, Bunker Hill Media understands the art of creating impactful visual stories. Whether you’re looking to launch a product, tell your brand’s story, or capture an event, professional video production is the key to connecting with your audience and leaving a lasting impression.

For those who are wondering… here is more about us! Welcome to Bunker Hill Media, where we bring stories to life with high-quality video production and a personal touch. We specialize in crafting compelling corporate videos, engaging content, and tailored solutions to meet your unique needs. Whether you're looking to tell your brand’s story, showcase your products, or capture the magic of an event, we’re here to help.

The Sony FX3 isn’t just a camera—it’s a creative partner. Its combination of portability, cinema-grade visuals, and professional audio capabilities make it an indispensable tool for our team. Whether we’re crafting cinematic ads, capturing the spirit of a brand, or documenting real-life moments, the FX3 consistently delivers results that exceed expectations.

Let’s be honest—video production can feel a little intimidating for small businesses. When you think about creating video content, it might seem like your only options are hiring someone to crank out quick Instagram clips or investing in a big-budget, Super Bowl-level commercial. It’s no wonder so many businesses feel stuck, unsure of how to start or what’s even possible.

At Bunker Hill Media, we’ve seen firsthand how a compelling story can elevate a brand’s message. Whether you’re aiming to showcase your company’s origins, highlight customer successes, or create engaging promotional content, storytelling turns your message into a memorable narrative that resonates long after the video ends.

Video marketing services encompass the creation, strategy, and distribution of video content designed to engage your audience and achieve specific business goals. From social media videos and explainer videos to banner videos and video ads, the possibilities are vast. At Bunker Hill Media, we do all of the above. Ideally we are working with clients that have an idea of what they want for a video, but don’t know what the first step to getting there is. We take your idea and turn it into content that works for you.

When a potential customer lands on your website, you have mere seconds to grab their attention and convey the essence of your brand. This is where banner videos come in; a dynamic, visually engaging way to tell your story and captivate your audience from the moment they arrive. If you’re a Boston-based business looking to stand out, a professionally crafted banner video could be the key to unlocking new opportunities.

One of the most effective ways to make an impactful first impression is through banner videos. These dynamic, eye-catching visuals are prominently placed at the top of your website, serving as a powerful tool to communicate your brand’s story, set the tone for your site, and engage visitors instantly.

In an increasingly digital world, the way businesses communicate with their audience has evolved. As we step into 2025, video production continues to dominate as a key marketing tool for businesses of all sizes. For Boston-based companies, investing in professional video production is a necessity if your goal is to keep up with the brands around you. Here are five reasons why professional video production is essential for Boston businesses this year.

In today’s fast-paced digital landscape, standing out in a crowded market is no small feat. Boston businesses are constantly looking for ways to build trust, connect with customers, and drive sales. One of the most effective tools for achieving these goals? Testimonial videos. These authentic, story-driven pieces of content offer a unique way to showcase your brand’s value through the voices of your satisfied clients.

At Bunker Hill Media, we’ve seen firsthand how testimonial videos can transform a brand’s online presence. Let’s explore why they’re so impactful and how they can work for your Boston business.

In a world dominated by digital interactions, establishing trust with potential clients is more crucial than ever. Testimonial videos are one of the most powerful tools in a brand’s arsenal to build credibility and foster connections. At Bunker Hill Media, we specialize in crafting testimonial videos that resonate, inspire, and convert.

Creating professional-looking interviews doesn’t have to be daunting, especially with the right tools and setup. In this guide, we’ll walk you through our process for building the ultimate interview setup using our Sony FX3 cinema rig. From gear to setup strategies, this step-by-step breakdown will help you achieve cinematic results every time.

For small production companies, finding the perfect balance between affordability, functionality, and cinematic quality is a constant challenge. The Sony FX3 Cinema Rig has revolutionized the industry by delivering professional-grade features at a price point that makes high-end video production accessible to teams with smaller budgets. Here, we’ll explore the FX3’s standout benefits, including its cost-effectiveness, details on the camera’s sensor, advanced audio capabilities, and its proven track record in professional filmmaking.