If You’re a Small Business Looking to Invest in Video Content, Here’s Where to Start

If you’re a small business owner ready to invest in video - but not sure what that actually looks like - you’re not alone. A lot of the people we work with aren’t trying to go viral or become content creators. They just want clean, thoughtful, professional videos that live on their website and help potential clients and their overall audience understand who they are and what they offer.

In other words: they’re looking for video content that actually supports their business.

So if you’re at that stage - ready to level up your brand and make your website more dynamic, engaging, and trustworthy - here’s where to start.

Before we dive in, let’s talk about cost.

If you're looking for polished, professional video content—the kind that looks and feels like the examples below—you should expect to start around $4,000, at least here in Boston. That baseline covers the planning, gear, crew, and post-production it takes to make something you’re truly proud to put on your homepage.

It’s an investment—but one that pays off every time someone lands on your site and immediately gets a clear, compelling sense of who you are.

1. Website Banner Video

This is the first impression. The visual handshake. The section people see before they’ve read a single word.

A strong website banner video is clean, polished, and reflects your brand’s personality. It doesn’t need narration or a voiceover—it’s just there to set the tone. Whether it’s slow motion footage of your team at work, your storefront, product shots, or behind-the-scenes action, this kind of video brings movement, warmth, and professionalism to your homepage.

Tip: These videos should be short, shot in slow motion, long cuts, loopable, and silent so they work naturally within your site design.

Here’s a great example of our most recent banner video for SauveBio!

2. Create a Short Brand or “About Us” Video

This is where you really start building trust with an audience.

An About Us video is your chance to speak directly to your potential clients or customers - showing not just what you do, but who you are. It can include you talking to camera, b-roll of your work or process, and maybe even a testimonial or two. These videos typically live on your homepage or About page and are one of the most valuable investments you can make in your marketing.

They work 24/7 to communicate your values, your expertise, and your story.

One of our favorite “About Us” videos ever!

3. Add Service-Specific Videos to Key Pages

If someone’s considering your services, a quick video that explains your process, pricing, or differentiator can do a lot of heavy lifting. These don’t need to be long—just direct, professional, and in your voice.

A great use case: embedding these on your service pages, FAQs, or even in follow-up emails to inquiries.

These videos reduce confusion, answer common questions, and create a sense of personal connection—before you’ve even had a conversation.

4. These Videos Aren’t Just for Your Website

Yes, we’re talking about your website - but these videos can (and should) live elsewhere too.

A brand video? Great as a pinned post on Instagram. A service walkthrough? Repurpose it as a short LinkedIn ad. When you invest in high-quality, versatile video content, you give yourself the flexibility to show up in more places with a consistent, professional message.

You don’t need dozens of videos to look like a serious brand online—you just need the right few.

The Skinny:

If you're a small business owner thinking seriously about video, start here. Focus on what lives on your website: a banner video that sets the tone, a brand video that builds trust, and service content that adds clarity.

You’re not trying to become an influencer. You’re trying to run a great business—and video should support that, not distract from it.

And while social media might not be your main focus, these same videos can double as strong pinned content on Instagram, highlighted posts on LinkedIn, or even assets for ad campaigns. Smart content works in more than one place—and when done right, it works hard.