Why We Use the Sony FX3 for Boston Video Production
When we’re out filming in Boston - whether it’s a brand video, a corporate shoot, or fast-paced event coverage—there’s one camera that rarely leaves our hands: the Sony FX3.
We’ve used a lot of gear over the years, but nothing matches the balance of quality, portability, and versatility like the FX3. It’s become our go-to for 90% of the work we do here at Bunker Hill Media - especially when we need cinematic footage fast. Here’s why.
Professional Quality Without the Bulk
Boston shoots don’t always happen in big, controlled environments. Sometimes we’re filming on rooftops in the Seaport. Other times it’s tight interviews in startup offices, or handheld run-and-gun style shoots in Back Bay. The FX3 gives us cinema-level image quality without weighing us down. It’s small, discreet, and can be rigged up or stripped down depending on what the story calls for.
Audio Built for Fast Setups
One of the underrated things about the FX3 is its top handle with XLR inputs. For us, that means we can record crisp, professional audio without setting up a mixer or an external recorder. For documentary-style interviews or branded testimonials—especially when time is tight—this saves us hours over the course of a shoot day.
Incredible Low-Light Performance
A lot of the work we do happens in real-world settings. Restaurants, office buildings, studios—Boston has a ton of beautiful but dimly lit spaces. The FX3’s dual base ISO makes it a powerhouse in low-light conditions, which means we can shoot natural-looking footage without hauling in a full lighting kit.
Perfect for Gimbal Pairing
We often shoot multi-angle setups using gimbals and drones, and the FX3 fits right into that ecosystem. It’s lightweight enough for a Ronin RS2, and pairs seamlessly with our drone footage to create a cohesive, high-end look across every project.
Why It Matters for Boston Clients
We’re not just choosing gear because it’s cool (though, let’s be honest - it is). We’re choosing tools that make our workflow faster and our product better for Boston brands. Whether you’re launching a campaign, promoting a service, or telling your founder story, the FX3 lets us move quickly through production without sacrificing quality. That means shorter shoot days, faster turnaround times, and content that looks amazing on social, web, or even broadcast.
Want to See the FX3 in Action?
We’ve used the Sony FX3 on dozens of recent Boston video production projects—including brand films for tech startups, behind-the-scenes reels for product launches, corporate interviews in downtown offices, crowdfunding videos, Instagram Reels, and more. If you want to see how this camera—and our team—can bring your brand to life, reach out to us here.
