What Makes a Great Brand Video? (2025 Boston Guide)
So, you’re thinking about creating a brand video. First of all — good move. In 2025, video remains one of the most powerful tools for building trust, connection, and visibility online. According to Wyzowl’s latest Video Marketing Statistics report, 91% of businesses use video as a marketing tool, and 88% say video gives them a positive ROI.
But what actually makes a brand video great?
At Bunker Hill Media, we’ve worked with dozens of businesses in Boston (and beyond) to bring their stories to life on screen. Some brand videos land with impact, and others fall flat — and it almost always comes down to the same core ingredients.
Here’s what we’ve learned.
1. It’s Built Around a Clear Story
People don’t remember numbers - they remember stories. The best brand videos aren’t just montages of your office or flashy shots of your product. They’re stories with a beginning, middle, and end.
Maybe it’s the story of why you started. Maybe it’s a customer’s transformation. Maybe it’s just a simple “day in the life” that makes people feel like they know you.
Great brand videos don’t just show — they reveal.
2. It’s Focused
This is a big one. In 2025, attention spans are short and competition is fierce. A great brand video doesn’t try to say everything — it hones in on a single message.
You want people to walk away with one clear takeaway. That could be:
“We’re a company that cares deeply about the people we serve.”
“We solve a very specific problem better than anyone else.”
“We’re fun, approachable, and know what we’re doing.”
We always help our clients clarify this before we ever hit record.
3. It Feels Real
Authenticity is everything. A great brand video feels natural — like someone pulled back the curtain and let us in.
That doesn’t mean it’s sloppy. But it means:
The people in the video sound like themselves
The environment feels lived-in, not overly polished
The moments feel human
Our job as a production company is to create the kind of space where that can happen.
4. It Looks Cinematic
Yes, the story matters — but visuals matter too. A great brand video is visually compelling, with thoughtful lighting, composition, and motion that supports the message.
At Bunker Hill Media, we shoot on Sony FX3s with a cinematic lens kit, stabilizers, and Aputure lighting. We use movement and lighting not just for polish, but to reinforce emotion. If it’s a warm, people-focused story? We’ll reflect that in color and light. If it’s bold and energetic? The movement will follow suit.
5. It’s the Right Length — and Format
Most brand videos today should land between 45 seconds and 1:30 minutes, depending on platform. You can always create longer cuts for your website or presentations, but you need that punchy version for social and mobile viewers.
We always deliver multiple cuts: horizontal and vertical, teaser versions, and sometimes stills and behind-the-scenes content too. It’s not just about one video anymore — it’s about creating a toolkit of content.
Want a Brand Video That Actually Works?
Whether you’re a new business trying to introduce yourself or an established brand ready to evolve your messaging, a well-made brand video can be the thing that sets you apart in 2025.
We’d love to help.
Let’s tell your story the right way — cinematically, strategically, and with a whole lot of heart. Reach out here to get started.
