If you're thinking about buying a Sony FX3, your probably going to start wondering: 

Should I wait for the Sony FX5?

It's a fair question.

Over the past several months, people have been patiently waiting for Sony to announce something along the lines of an FX3 II. Instead, multiple industry reports suggest Sony is preparing something much bigger - a brand-new FX5 that appears to sit somewhere between the FX3 and Sony's Venice cinema cameras.

Sony appears to be preparing one of its most significant cinema camera announcements in years.

According to multiple industry reports, including information shared by Sony Alpha Rumors, Sony is expected to announce a brand-new FX5 sometime in July. While Sony hasn't officially confirmed the camera or its specifications, the rumors have been remarkably consistent over the past few weeks and paint the picture of something much more ambitious than a simple Sony FX3 replacement.

At Bunker Hill Media, Boston’s best production company, we spend almost every week filming on Sony cinema cameras. Our production kit is built around two Sony FX6s and an FX3, so naturally we've been following these reports very closely. If the rumors prove accurate, the FX5 could become one of the most interesting additions to Sony's cinema lineup in years.

Here's everything we know so far - and why we think it matters.

If the latest Sony FX5 rumors are true, this could be one of the most exciting cinema camera announcements Sony has made in years.

Over the past few weeks, multiple reports have suggested that Sony is preparing to announce the FX5 sometime in July. While nothing has been officially confirmed by Sony, the rumors have become increasingly consistent. The biggest headline is that the FX5 may feature a brand-new global shutter sensor along with full 5K open gate recording in a 3:2 aspect ratio.

One of the most common conversations we have during pre-production goes something like this:

"We should probably interview the founder."

"And maybe someone from marketing."

"Oh, and somebody from operations."

"Definitely someone from our New York office."

"We should probably get one customer in there too."

Before long, a two-minute brand video has somehow turned into a list of ten interviews, and everybody has a perfectly reasonable explanation for why their person should be included.

Most of the work we do at Bunker Hill Media revolves around interview-driven stories. These are typically two- or three-minute brand videos built around founders, employees, customers, donors, executives, or community members telling their stories in their own words.

These aren't scripted videos where someone reads off a teleprompter. In fact, most of the people we film have never been on camera before. Instead of writing scripts, we're usually building interview frameworks and creating the conditions for genuine stories to emerge.

People often think video production starts with cameras but long before we start discussing lenses, lighting, or shoot days, we're asking questions. A lot of them! Over the years, we here at Bunker Hill Media, Boston’s best video production company, learned that most videos aren't won or lost on set. They're won or lost during pre-production.

People often think video production starts with cameras but long before we start discussing lenses, lighting, or shoot days, we're asking questions. A lot of them! Over the years, we here at Bunker Hill Media, Boston’s best video production company, learned that most videos aren't won or lost on set. They're won or lost during pre-production.

The funny thing is that after filming hundreds of interviews over the years, the biggest lessons we've learned have had almost nothing to do with the fancy lights or cameras - they’ve been about the individuals we’ve been lucky enough to work with.

Don't get me wrong. We love our Sony FX6 cameras. They've traveled all over the country with us and have become a huge part of our workflow at Bunker Hill Media. But after sitting across from hundreds of founders, executives, customers, donors, employees, students, and community members, the things we've learned aren't about autofocus settings or frame rates.

If you asked me why we own two Sony FX6 cameras, the honest answer has very little to do with cameras and a lot to do with the type of work we do. At this Boston Video Production Company, most of our projects revolve around interviews. We're constantly sitting down with founders, executives, customers, donors, alumni, employees, and community members. Whether we're creating a customer testimonial, a nonprofit fundraising video, a recruitment campaign, or a corporate brand video, the interview is usually where the story comes from.

From the outside, two cameras can seem like overkill. After all, the person is sitting in one chair, answering questions, and not moving around very much. Why not just point one camera at them and call it a day?

The answer has very little to do with showing off gear and everything to do with creating a better final video with our Boston Based Video Production Company.

At Bunker Hill Media, most of the work we do revolves around interviews. Whether we're producing a customer testimonial, a nonprofit fundraising video, an executive interview, a recruitment video, or a brand story, the interview is usually the foundation of the entire piece. It's where the story comes from. It's where the emotion comes from. It's where the audience decides whether they trust the person on screen.

People ask us about cameras all the time. They're the most visible part of what we do and they're usually the thing people notice first when we walk onto a set.

But if I'm being completely honest, the reason we chose the Sony FX6 has very little to do with image quality.

Don't get me wrong, the image is beautiful. But we're at a point where a lot of professional cameras produce beautiful images. The thing that separates a great camera from a camera that's actually useful for client work is everything else.

One of the most common questions we get before filming a brand video is, "Who should actually be in this thing?"

It's a great question, and honestly, it's one that has a much bigger impact on the final video than most people realize.

People spend a lot of time thinking about cameras, lighting, locations, and editing, but the individuals you choose to put on camera can completely change how a video feels. I've seen beautifully produced videos fall flat because the wrong people were interviewed, and I've seen relatively simple productions become incredibly powerful because the right person was given a chance to tell their story.

Obviously I can’t speak for every videographer or every production company in Boston, but I can speak for how we work at Bunker Hill Media, Boston’s premiere video production company.

And honestly, most days, the actual filming is only one small part of the job.

A lot of people think video production starts when the camera comes out and that couldn’t be further from the truth.

By the time we get to a shoot day, most of the important decisions have already been made and the edit almost feels like it’s done. The tone, the structure, the story, the interviews - all that happens before we ever press record.

When it comes to interview-based videos, everything really starts with the person on camera. If they’re uncomfortable, unsure of what to say, or trying too hard to sound right, the whole thing falls apart pretty quickly. It doesn’t matter how good the lighting looks or what camera you’re using. If the person doesn’t feel like themselves, the video won’t feel real.

The last few weeks have been busy in a way that reminds us why we do this.

Sam and I have been traveling across the country filming interview-driven content, moving from one location to the next and rebuilding the same setup in completely different environments.

So far, we’ve filmed in five different states. What a whirlwind - and we wouldn’t change a thing. We’ve been so lucky to work with so many incredible people along the way!

When people search for professional videography services in Boston, they’re often trying to understand a simple question:

What am I actually getting?

The answer depends on the level of production, but one thing is consistent across strong video teams like Bunker Hill Media:

You’re not just hiring someone to press record.

Every project is different, but many people searching for video production Boston MA are simply trying to understand the ballpark. To make that easier, here are the starting rates we typically see for common types of work.

Please keep in mind that these are just starting points and projects can scale from here! The final cost always depends on the scope of the project.